How Sportscape Education’s new branding with sister company Sports Coaching Group with help of parent firm EMPHASIS Foundation CIC strengthens its identity and renewed commitment to quality
When Sportscape Education and sister firm Sports Coaching Group became part of parent organisation EMPHASIS Foundation Community Interest Company, they had an ambition to bring all three organisations together under one strong, recognisable and community-focused identity.
While each organisation delivers its own programmes, services and expertise, they share a common purpose, to raise standards in sport, education and community wellbeing. Sportscape Education has been central to driving this vision forward.
A modern identity for a modern education provider
Several months ago, the transformation began with the creation and launch of new logos for EMPHASIS, Sportscape Education and Sports Coaching Group.
For Sportscape, this refresh was more than a visual update, it signalled a renewed commitment to quality, professionalism and the learner experience.
The new look reflects the values that sit at the heart of our education programmes:
High-quality teaching and learning;
Strong community partnerships;
A modern, innovative approach;
A shared belief in the power of sport to change lives.
Since unveiling the new identities, Sportscape has played a key role in rolling out the refreshed branding across websites, digital platforms, documents and programme materials.
New branded uniform: A visible step forward
This month marks the most exciting stage of the rebrand so far, the introduction of the new Sportscape Education staff uniform.
While Sports Coaching Group have already proudly showcased theirs, Sportscape’s new uniform ensures our tutors, coaches and assessors present a consistent professional identity across every school, college and community setting we work in.
The EMPHASIS brand family now comes to life through a shared visual identity, even with unique colour variations for each organisation.
Why this matters for Sportscape learners and partners
A unified brand brings clear benefits to Sportscape Education and the people we support.
The new uniform helps us:
Build trust;
Partners, learners and parents can instantly recognise Sportscape staff and the organisation we represent;
Reinforce professionalism;
Our tutors and delivery teams now have a consistent, modern visual identity that reflects the high standards of our programmes;
Strengthen awareness;
A cohesive brand across all EMPHASIS organisations increases visibility in schools, training environments and community settings;
Create connection.
Even though we operate across different sites and programmes, the uniform symbolises that we’re united by a shared mission and philosophy.
A milestone worth celebrating
Feedback from staff across Sportscape Education has already been extremely positive.
The new identity feels bold, unified and forward-looking, exactly the direction we want to head as we continue to grow.
While more developments are planned as part of the ongoing transformation, this milestone represents a significant step in strengthening who we are and how we present ourselves to the communities we serve.
Sportscape Education is proud to lead the way in this next chapter, and we look forward to sharing more updates as the journey continues.
